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The engagement survey became the department's operations roadmap.

Four annual Gallup cycles, followed up at every layer until the feedback was specific, then prioritized with leadership alongside the budget and growth plan.

The problem

The Gallup survey was broad. Its scores showed how people felt, without the detail a team needed to plan a change.

The constraint

Feedback had to stay anonymous. The first year's top request, Figma, ran against a company policy that did not approve cloud-based software.

The outcome

Over four cycles the survey produced the department's major operational initiatives, from Figma and new hardware to the process work in these case studies.

4annual cycles
+2mid-year cycles
3levels of feedback sessions

Follow-up turned scores into specific requests

After each survey, every team lead ran a feedback session with their team while I listened and took notes. I led a matching session at the leadership level, focused only on the team leads, managers and director.

That same week, anyone in the department could book 30 minutes with me to raise feedback they did not want to share with their lead or in a group. Team leads used their 1:1s that week the same way.

One annual cycle
01Gallup surveyAnonymous results.
02Team sessionsEach lead with their team, plus open 1:1s.
03Leadership sessionFeedback on leads, managers and the director.
04Synthesis reviewTeam leads speak for their teams.
05One prioritized listAgreed by design leadership.
06Budget and growth planEach priority enters with its case made.
07Approval and buy-inPresented for approval across functions.
08Delivered and measuredAgainst a baseline set at the start.
Next year's survey checks the result

Four annual cycles. Two of them added a smaller mid-year cycle.

1. Gallup survey. 2. Team sessions. 3. Leadership session. 4. Synthesis review. 5. One prioritized list. 6. Budget and growth plan. 7. Approval and buy-in. 8. Delivered and measured. Then Next year's survey checks the result.

Team leads spoke for their teams in the synthesis review

The design leadership team then reviewed everything together: the anonymous survey results, my synthesis of every session, and the leadership feedback. Each team lead was responsible for speaking for their team and filling the gaps the data could not show. The review ended with one prioritized list.

The list went into the annual budget and growth plan

The survey ran alongside the department's annual planning for the company, so each priority entered the budget and growth plan with its case already made. I built the strategy, presented it for approval, won cross-functional buy-in, and managed each initiative to completion against a baseline set at the start.

The first year's top request needed a change in company policy

In the first year the top request was Figma. Company policy did not approve cloud-based software, so Figma became a major initiative, and I took it through approval with the CEO. The process and operational work in the other Operations case studies started on the same list.

What the cycles produced
01

Figma

Approved by the CEO under a policy that did not allow cloud-based software.

02

Hardware and space

iPads, laptops with high-quality monitors, and dedicated ideation and collaboration rooms.

03

A growth budget

Designers attended Figma's Config and Adobe MAX, paid for by the department.

04

Certifications

Accessibility (WCAG), design systems, leadership and design operations.

In practice

USF behind eight real operational initiatives.